2011 FORD B-MAX Concept
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Ford is unveiling the dramatic new Ford B-MAX at the 2011 Geneva Motor Show, providing an early preview of exciting innovations from Ford in the European small car market.
The Ford B-MAX showcases a
unique new body design which eliminates the traditional B pillar and
features twin rear sliding doors. This innovative format - which has
already been engineered for production - promises best-in-class access
to the cabin, together with unmatched convenience and flexibility.
Developing themes from the
2009 iosis MAX design study, the dynamic and stylish new B-MAX
illustrates how Ford's kinetic design language can be translated to a
unique new vehicle format.
The innovation continues inside the cabin, where the interior offers exceptional space
and versatility for such a compact vehicle. The use of high quality
materials highlights the vision that small, practical cars can also be
comfortable and well-equipped.
"With its highly popular S-MAX
and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford
has a proven history of bringing innovation and style to the
multi-activity vehicle market," said Stephen Odell, Chairman and CEO, Ford of Europe.
"The new Ford B-MAX signals that Ford is ready to bring the same bold thinking to the small car market.
With its unique door format and dynamic design, the B-MAX sends a
strong message that customers looking for a compact, stylish and
versatile vehicle will soon have an exciting new choice." he added.
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